Follow-up conversations from
WTM London 2025

At WTM London 2025, important conversations unfolded about the future of tourism, leadership, place, and responsibility. The energy in the room was real. The questions were complex. The time, as always, was limited.

We left with a sense that some discussions deserved more space.

So we invited a number of speakers to continue the conversation with us. Not to repeat what was said on stage, and not to summarise their session, and instead to slow it down. To explore the nuance behind the headlines. To ask what this means for public sector tourism professionals working inside policy, funding frameworks, and community realities.

This series, Deepening the Discussion, is a collection of those follow-up conversations.

Each dialogue offers:

• A more reflective look at the ideas shared at WTM London

• Insight into how speakers are thinking about leadership, stewardship, and system change

• Practical perspective for those shaping tourism strategy and delivery in real places

You will hear from senior leaders, policy thinkers, and practitioners who are navigating the same complexity you are. The focus is not on performance. It is on clarity, courage, and alignment.

As you watch, we invite you to consider:

What language from these conversations might help you articulate your own thinking?
What perspective might support your next internal discussion, board presentation, or stakeholder meeting?

We believe that progress in tourism often happens in these quieter spaces. In thoughtful dialogue. In the willingness to revisit an idea and see it more clearly.

You can explore each conversation below. They are linked directly to our YouTube channel, so you can watch at a time that suits you.

Thank you for continuing the conversation with us.