About us
Our Story
Meet the Team
Tina O'Dwyer
Managing Director, Programme Design, Strategic Facilitator, Executive Coach
Jarlath O'Dwyer
Business Trainer, Facilitator, Business Coach, Networks Lead
Why Tourism?
We have built a business we love in the place that we love. We followed our hearts and let our place be the anchor for our work and family life. We have never looked back. We believe wholeheartedly in the power of place, of connection, belonging and legacy. We owe a lot to our own place.
We discovered tourism once we moved. Or maybe it discovered us. Tourism has opened up fulfilling careers and allowed us to get to know the most creative people and inspiring places. We owe a lot to tourism.
We believe in the power of tourism to transform lives and livelihoods. We believe in the power of tourism to build pride and community spirit, to create conditions for nature and places to thrive.
In an increasingly technology-driven world, we think tourism is important. We love working in a space that will always be about real people in real places doing real things in real time.
Our Contribution
We provide an annual financial donation to sponsor the Regenerative Burren Pine Project and the work of landscape charity, the Burrenbeo Trust.
Hometree enable us to plant a native Irish tree for every event ticket we sell. We also contribute a lump sum in recognition of travel we undertake for business.
We are a Business Friend of The Burren Ecotourism Network.
We mentor industry research projects of undergraduate tourism management students.
Tina serves on the Strategic Advisory Board for the Galway International Hotel School at Atlantic Technological University
We commit to our own continuous professional development in professional coaching.
Tina serves on the Responsible Tourism Steering Group for the Association of Visitor Experiences and Attractions in Ireland.
We incorporate and promote Leave No Trace principles in our programmes.
We have highlighted the importance of accessible and inclusive tourism in our destination training programmes through training delivered by CARA Centre.
Our Values
Meitheal
Facilitate collective effort for greater good
Machnamh
Take time to reflect, consolidate and share
Misneach
Be brave, spirited and ambitious for ‘better’
Muinín
Believe deeply in ourselves and in others
Maitheas
Be better and do better
Our Inspiration
The Celtic Tree of Life represents a balance of harmony within nature. While the branches reach for the sky, the roots permeate the earth. It clearly shows the link between every root below the ground and every branch above
For the Celts, the tree symbolized the web of life. It represented rebirth. It also stood for inner strength, wisdom and knowing.
Oak trees grow tall and mighty. Eventually, they stop growing upwards but keep growing wider, richer and deeper. They become an ecosystem of their own, in which other living things can flourish. Interestingly, some oak trees have even been shown to become smaller for the good of the overall ecosystem!
We seek to be inspired by this example from nature in our business, in our work with clients and in our advocacy for sustainable and regenerative approaches in tourism.
Who We Work With
