As autumn settles in, I find myself deep in the season of conferences and workshops. It’s a busy time of year - speaking, listening, and sharing ideas with colleagues across the sector. In the middle of all that, one theme keeps surfacing in conversations: how tourism leadership is changing, how the ground beneath us just keeps shifting and how many of us are looking for new language and frameworks to navigate it.
That’s the focus of this month’s newsletter. I’m sharing an article on Strategic Stewardship - why it matters now and how it can serve as a North Star when the old maps of growth and control no longer match today’s realities. To make it practical, there’s also a Leadership Brief you can download: five questions you can use straight away to reframe decisions and lead with confidence.
The first storm and gale warning of our Autumn is upon us - Storm Amy is brewing up outside and due to land today. Keep safe!
Beir bua
