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Our Mission 

Our mission is to reframe what success in tourism means today, by empowering public sector tourism professionals to confidently lead the transition of the industry to a sustainable, collaborative and regenerative future.

We do this by providing accredited training, bespoke learning solutions and transformative learning spaces. We upskill and empower people throughout the tourism ecosystem to collectively evolve a model of tourism that delivers on the 5 Objectives of Place:

  • Profitable Local Businesses
  • Meaningful Climate Action
  • Enriched and Thriving Communities
  • Delighted and Empowered Visitors
  • Vibrant Nature and Culture

The Tourism Space embodies a spirit of tourism that seeks to nurture life within host destinations, fosters the well-being of all residents (human and non-human), while recognising the interconnectedness of all stakeholders.

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