Specialist sustainable tourism consultancy partnering with government and the public sector

Inspiring Sustainable, Regenerative and Collaborative Approaches to Tourism

Helping reframe what success in tourism means today 

Enabling a better future for people and places through tourism

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The newsletter, Public Sector Tourism Monthly, contains curated insights and inspiration from here in Ireland and from around the world, with a particular emphasis on sustainable, regenerative and collaborative themes.   

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What We Do

We support our partners to shape and achieve their destination objectives as they transition to a sustainable and regenerative future. 

  • We provide training, coaching and professional consultancy to government and the public sector.

  • We hold safe and transformative spaces for thinking, listening and visioning.  We ask great questions and listen deeply.

  • We help translate regenerative aspirations to tangible actions and resources. 


How We Serve

  • Stakeholder Consultation and Engagement

  • Group Visioning and Action Planning

  • Cluster & Network Capacity Building

  • Workshops and Learning Journeys

  • Boardroom Facilitation

  • Keynote Talks and Industry Presentations

  • Conference MC and Webinar Hosting

  • Industry Toolkits and Guides


We bring depth of knowledge and first-hand experience, having pioneered practical applications of regenerative and sustainable tourism for almost 15 years

Who We Partner With

  • Government Departments

  • National Tourism Authorities

  • Regional and Local Authorities

  • Public Sector Agencies

  • Governing Bodies

  • Destination Management Organisations

  • Not-for-Profit Development Companies

  • EU-funded Projects

Organisations We Have Partnered With

We can help you apply regenerative and collaborative principles in practical, actionable and measurable ways. 

Our Approach: The Place Paradigm™

We support the transition from the Numbers Paradigm to the Place Paradigm


The Numbers Paradigm measures tourism success by the number of visitors and average visitor spend. It's about growing visitors.

The Place Paradigm™ measures tourism success by the value of tourism for the local host community and the place itself. It's about growing value.

Tina's TEDx Talk

"Tourism on the Line"

 "The true connector in tourism is love of place and the true purpose of tourism is to create the conditions for places to thrive"

 - Tina O'Dwyer