Specialist sustainable tourism consultancy partnering with government and the public sector

Inspiring Sustainable, Regenerative and Collaborative Approaches to Tourism

Helping reframe what success in tourism means today

Enabling a better future for people and places through tourism

What We Do

We support our partners to shape and achieve their destination objectives as they transition to a sustainable and regenerative future.

We provide training, coaching and professional consultancy to government and the public sector.
We hold safe and transformative spaces for thinking, listening and visioning. We ask great questions and listen deeply.
We help translate regenerative aspirations to tangible actions and resources.

How We Serve

Stakeholder Consultation and Engagement
Group Visioning and Action Planning
Cluster & Network Capacity Building
Workshops and Learning Journeys
Boardroom Facilitation
Keynote Talks and Industry Presentations
Conference MC and Webinar Hosting
Industry Toolkits and Guides

We bring depth of knowledge and first-hand experience, having pioneered practical applications of regenerative and sustainable tourism for almost 15 years

Who We Partner With

Government Departments
National Tourism Authorities
Regional and Local Authorities
Public Sector Agencies
Governing Bodies
Destination Management Organisations
Not-for-Profit Development Companies
EU-funded Projects

Organisations We Have Partnered With

We can help you apply regenerative and collaborative principles in practical, actionable and measurable ways.

Our Approach: The Place Paradigm™

We support the transition from the Numbers Paradigm to the Place Paradigm™

The Numbers Paradigm measures tourism success by the number of visitors and average visitor spend. It's about growing visitors.

The Place Paradigm™ measures tourism success by the value of tourism for the local host community and the place itself. It's about growing value.

Tina's TEDx Talk

"Tourism on the Line"

"The true connector in tourism is love of place and the true purpose of tourism is to create the conditions for places to thrive"

- Tina O'Dwyer