Circular Economy 4 Regenerative Tourism - CE4RT



An EU-Funded Tourism SME Support Programme led by Munster Technological University

Regenerative tourism within the framework of the CE4RT project creates the opportunity for SMEs to join a shared journey that:

  • Generates profitable businesses
  • Tackles climate action
  • Benefits the host community
  • Champions local places – nature, culture and heritage
  • Empowers visitors to be responsible

The Tourism Space has partnered with MTU and other international EU partners to work on this EU-funded programme.

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Benefits of the programme to you and your business


Free access to training and masterclass series


Funding for your business mentoring and coaching, sustainable certification, international conference attendance and an individualised sustainability plan and certification.


Positive contribution to nature and local community/destination.


Grow your business and add value


Collaboration and networking with SME’s locally and partner countries across Europe.

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  • The project runs from Jan 2023 to Jan 2025
  • Recruitment March 2023
  • Training & Mentoring Sept 2023 – March 2024
  • Conference April 2024 &/or Nov 2024
  • Training & Mentoring Sept 2024 to Dec 2024

Target Audience

80 Tourism SMEs across 5 countries (minimum of 16 in each country), Ireland, Iceland, Greenland, Poland, Netherlands.



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Why sign up?

  • There are a vast number of supports and grants available to help businesses become more sustainable but it can be overwhelming for SMEs to figure out even where to start.
  • This programme first provides an overview of regenerative tourism and explores how each SME can reimagine running their businesses for a better world.
  • The programme then goes on to provide one on one supports to help a business tackle their sustainability journey up to and including international certification.
  • The collaboration helps SMEs go beyond sustainability and think about their visitors’ impact and the impact on nature and the local community. It makes both business sense and it’s absolutely essential for the future of our planet.


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This is the future of quality tourism.

This is the future of the next generation and rural communities.

This is your opportunity to work together to future proof your business, your destination while nurturing your landscape and your community and ensuring the visitor’s experience is enhanced.

If you don’t engage now, you will fall behind what the visitor of the future wants, look at other countries who are leading the way, New Zealand, Iceland, Finland, you need to get ahead.


If not now when?


Do we want to retain your culture, heritage and landscape and nature?


Regenerative tourism addresses the challenges of rural tourism destinations and is a change in the mindset of businesses which has a positive impact on nature, the business, the community and the visitor, the magic!

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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the granting authority, EISMEA. Neither the European Union nor the granting authority can be held responsible for them.

Project: 101085456 — CE4RT — SMP-COSME-2021-TOURSME




Sustainability Policy


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