Business Transition Programme




From Monday 15th June 2020 - Thursday 6th August 2020

Supported by Tipperary Tourism, Tipperary Local Enterprise Office and Tipperary County Council.

Register here


Strengthening your business and strengthening your destination. 

You are invited to become part of a peer community of business owners and managers in your county, tap into the wisdom of the tribe, avail of continuously updated training and business tools and contribute to wider tourism re-generation in Tipperary.


Register here


Over 8 weeks, you can participate in weekly business training as well as a weekly Network Mastermind.  The content is tailored to Tipperary Tourism and its member businesses. The programme takes place online and is facilitated by independent tourism experts.

Strand 1: Business Recovery Training


All Mondays 11am-noon: Live Training

Below is an outline of training topics. There will be flexibility to change topic during the programme as required to best respond to potential changes in regulations and visitor behaviour.

  • Vision for a new Future
  • Understanding the Domestic Visitor
  • Effective Reassurance & Safety Messaging
  • People, Functions & Accountability
  • Cashflow & Cash Management
  • Emerging Visitor Personas & Expectations
  • Communications Plan
  • Sustainability


Strand 2: Strengthening the Network

Thursdays 11am-noon: Live Mastermind.

Now more than ever, collaboration will be a cornerstone of successful destinations. This element of the programme will focus on  destination goals, and tap into the strength of the group to map ways to achieve them collectively.  This will involve hands-on brainstorming and collective planning (including accountability mechanisms) to maximise progress.
  • good practice in destination collaborations
  • leveraging the network
  • building the strength and effectiveness of the network

Private Facebook Group 24/7

  • Updates and industry insights as the 'New Normal' evolves.
  • Weekly Leadership & Productivity Tips.
  • Space for connections and discussions among members.
Register here


Business Recovery Training

A series of 1 hour online training sessions that take place live once a week.  This training is designed to support your business through the re-opening in 2020, providing knowledge and tools to allow you trade as safely and as profitably as possible.

Tipperary Tourism Mastermind

The weekly Mastermind is designed to enable members of Tipperary Tourism collaborate and work together to promote the destination.  It allows for brainstorming, problem-solving, and creative thinking around agreed Destination Goals.

Private Facebook Group

This programme will leverage the Tipperary Tourism Private Facebook Group.  This will be a space for questions, sharing insights and observations. All members can share relevant information and resources..  

Resource Library

All course materials are curated in a central online location which will include recordings of the training and masterminds, reference materials and any useful templates or tools referred to during the training.

Access to Expert Advice

Expert facilitators, Tina O'Dwyer & Jarlath O'Dwyer, share their expertise and insights with the group through the programme, particularly with regard to new developments as they emerge. 


An opportunity to journey forward with like-minded business owners and managers in Tipperary.

  • Training and resources to help strengthen your core business.
  • A shared map to help navigate the current tubulence.
  • Up-to-the-minute advice and information throughout the re-opening period.
  • A direct line of communication to Tipperary Tourism and Tipperary County Council officials.
  • A way to work with other tourism operators to promote Tipperary as a visitor destination.
  • A weekly Mastermind where you can tap into the wisdom of the group, where you can contribute to others and also benefit from their insights.

You will feel both supported and valued, part of the Tipperary Tourism Tribe. 


Register here

This programme will include up-to-the minute training and insights throughout.  The best way to build into the 'New Normal' is to do so together.  We can appreciate now more than ever how connected we are.


Programme Facilitators

Tina O'Dwyer is the Founder & Director of The Tourism Space, an online training, networking and professional development platform for tourism business owners and managers.  Tina is a leading expert in Ireland in the area of networking and destination collaborations and works with tourism networks all around the island of Ireland helping them to become stronger and more effective.
Jarlath O'Dwyer is a professional facilitator and, amongst other roles, is currently CEO of the multi award-winning Burren Ecotourism Network. Jarlath brings particular expertise in the areas of marketing, messaging, sales and digital presence.
Download Complete Facilitator Profiles


All Mondays 11am-noon: Live Training

All Thursdays 11am-noon: Live Mastermind.

Training and Masterminds take place live using the Zoom platform.

All Trainings and Masterminds are recorded and will be saved in the course library for easy access.

You will receive login details to the course library once you register.

Register here

Aims & Objectives of Tipperary Tourism

Tipperary Tourism's main objectives are to influence people to travel to Tipperary and visit as many places as possible, to develop attractions and create awareness of the unique range of activities inspiring people to holiday in this region, and help build a sustainable and profitable industry.

Tipperary Tourism aims to bring the tourism operators together to form alliances which will amplify the individual, regional, county and national marketing initiatives.  Emphasis is placed on cross-promoting attractions from all over the county, thus encouraging the visitor to stay longer and return. 


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