Does any of this sound familiar?

Everyone's talking about 'Sustainability'.  You know you need to take action but you don’t know where you start.
Or you have started but feel like you're 'ticking green boxes' without any real conviction about why you're doing it.
You’re overwhelmed by the conversation and find it hard to even stay tuned in to it.
Perhaps you’re not sure if visitors even care all that much.  Most importantly, you don’t know the answer to the big question:

"What’s in it for me and my business?"

This program will help you understand how sustainability can make sense for your business.

Our next program starts on Monday 20th April 2020. 

Live Training takes place on Mondays and Fridays at 9am (GMT) for 6 weeks. 
All trainings are recorded so no need to worry if you miss one!

Sustainability is about Leadership

Sustainability is a journey.  Sustainability demands transition and transformation and strong leadership is required to bring this about.

In order to lead, you need two vital components: CLARITY and CONFIDENCE - two things that the Sustainability Conversation has not been very successful in delivering!

Before you start 'greening' your business in a piece-meal way, take time to achieve that clarity and confidence.  Spend a little time figuring out what sustainability means for your business, to satisfy yourself as to the best and most authentic approach for you. 
Make 2020 the year when you not only Make Sense of Sustainability, but also lead the change and transformation in your business. 


I have built my own successful and profitable business in the place that I love. I want to help you do the same - and more!
Extensive Experience
As a professionally certified trainer, coach and mentor, I have partnered with national tourism bodies, industry organisations, state agencies and local authorities for over a decade now. I have worked with hundreds of tourism operators, both one-to-one and in group settings. I have been passionate about driving collaboration within destinations and through networks. I have helped refine visitor experiences, business plans and destination development plans. I know how the tourism industry works. And how it doesn’t! I understand the challenges and frustrations for business owners. I know where the opportunities and solutions lie.
I am truly proud to have been recognized by independent adjudicators of the Irish Business All-Star Association as a Thought Leader in High Performance Tourism.

What will you get from this program?

  • Clarity about what 'Being Sustainable' looks like for your business.
  • Confidence to lead the Sustainability Agenda within your business, to set realistic expectations and targets for you and your team.
  • Access to an experienced and qualified coach who will keep you accountable for extending your leadership in this area. 
  • An authentic, well-thought-out Sustainability Statement and Sustainability Action Plan, sense-checked by an expert, that truly represent you and your business. 
  • Commitment to clearly-defined goals and actions.
  • A genuine message that you and your team can be proud of, one that speaks to your visitor and trade partners and also stands up to scrutiny. 
  • Peer Support and Knowledge Sharing through the private online forum and live training sessions.

Program Overview

Pre-Program Prep

  • "Begin with the End in Mind" with a 30 Minute One-to-One Goal-Setting Call with Tina.
  • Access to The 5 Step Clarity Course which will help you dig deep to clarify a business vision fit for The Era of Sustainability.

6 Weeks - 6 Steps


  • Take the Lead: The Sustainability Mindset & Engaging Others.
  • Take Stock: Figure out where you are right now.
  • Take Aim: Figure out where you want to get to. 
  • Take a Stand: Create your Sustainability Statement - let people know what you stand for. 
  • Take Action: Write your SMART Sustainability Action Plan.
  • Take Pride: Authentically communicate your Sustainability Program.

Program Format

1 One-to-One Goal-Setting Call

1 Insights Report + 2 online meet-ups per week: 1 Live Training with Q&A; 1 Progress Check-In Call

The Make Sense Group: a private online forum to share ideas, resources and questions with other participants throughout the program.

The Sustainability Toolkit: a set of checklists, templates and tools that can help you and your team on the journey. 

Expert Sense-Check Review of your Sustainable Statement and Sustainability Action Plan.

Would you like more information?

Fill in your details here and I will contact you to arrange a free 30-Minute Discovery Call.  If you prefer, you can send me a text on 087 9693076.


FREE NOW: 5 Top Tips For A More Profitable Tourism Business

Enjoy more success building a business you love in the place that you love