Posts tagged travel
Megatrends & Tourism Series #Week 10: Travel & Tourism

The tenth and final instalment of the Megatrends & Tourism Series considers how increased travel has implications for the tourism industry that will really challenge practitioners in the coming years. 

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Megatrends & Tourism Series #Week9: Health & Wellness

This ninth instalment of the Megatrends & Tourism Series considers how preoccupations with health and wellbeing are making ‘wellness’ an integral part of all tourism experiences.

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Megatrends & Tourism Series #Week 8: Virtual Reality

Tina looks at what a Virtual Reality future might mean for tourism businesses. She offers some ideas on getting started with VR and also queries the balance between economic opportunity and social benefit.

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Megatrends & Tourism Series #Week 7: Demographics & Population - AGE

This seventh instalment looks at age. Tina talks about how generational differences remain key influencers of visitor communication strategies, and she takes a particular look at Seniors, Generation Y and Gen Z.

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Megatrends & Tourism Series #Week 4: Digitalisation

Tina talks about the Digitalisation Megatrend, about how our social lives have come to be structured around the internet, social media platforms and digital channels. Tina reflects on the implications for future business strategy.

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Megatrends & Tourism Series #Week 2: Premiumisation

Premiumisation is about the move towards more expensive, premium products where suppliers offer higher quality items at higher prices that consumers feel offer greater value. 

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Megatrends & Tourism Series #Week 1: Search for Sustainability

First up in the Megatrends & Tourism Series is the ‘Search for Sustainability’.  Tina examines how this has manifested itself in tourism in 2018 and suggests a wider framework of key performance indicators for tourism operators.

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How’s your Inner Entrepreneur?

Tina explores the 3 personality types that exist within every small business owner (according to Michael Gerber, author of E-Myth Revisited) and suggests ways in which you can ensure your Inner Entrepreneur is nurtured.

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