Posts tagged Megatrends
Megatrends & Tourism Series #Week9: Health & Wellness

This ninth instalment of the Megatrends & Tourism Series considers how preoccupations with health and wellbeing are making ‘wellness’ an integral part of all tourism experiences.

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Megatrends & Tourism Series #Week 7: Demographics & Population - AGE

This seventh instalment looks at age. Tina talks about how generational differences remain key influencers of visitor communication strategies, and she takes a particular look at Seniors, Generation Y and Gen Z.

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Megatrends & Tourism Series #Week 6: Nation Branding

Governments are applying branding techniques to build cohesive images of their nations, with a view to driving greater visitation and foreign exchange earnings. Tina reflects on the National Branding phenomenon.

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Megatrends & Tourism Series #Week 5: Food Culture

Our growing interest in food is actually a reflection of a range of aspirations and anxieties that will define our society in the future.  Tina suggests some ways for tourism operators can be responsive to the growing food culture trend

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Megatrends & Tourism Series #Week 4: Digitalisation

Tina talks about the Digitalisation Megatrend, about how our social lives have come to be structured around the internet, social media platforms and digital channels. Tina reflects on the implications for future business strategy.

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Megatrends & Tourism Series #Week 3: Urbanisation

Tina explores the Urbanisation Megatrend and suggests ways in which tourism operators can remain socially-relevant and financially-sustainable in an increasingly urbanised world. 

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Megatrends & Tourism Series #Week 2: Premiumisation

Premiumisation is about the move towards more expensive, premium products where suppliers offer higher quality items at higher prices that consumers feel offer greater value. 

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Megatrends & Tourism Series #Week 1: Search for Sustainability

First up in the Megatrends & Tourism Series is the ‘Search for Sustainability’.  Tina examines how this has manifested itself in tourism in 2018 and suggests a wider framework of key performance indicators for tourism operators.

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How’s your Inner Entrepreneur?

Tina explores the 3 personality types that exist within every small business owner (according to Michael Gerber, author of E-Myth Revisited) and suggests ways in which you can ensure your Inner Entrepreneur is nurtured.

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