Posts in Tourism Entrepreneurship
What creates spend in retail?

Sustainable businesses are profitable businesses and the first step to profit is to achieve spend.  Tina speaks about driving retail spend in tourism and shares some learnings from retail experts and the science of retail. 

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Can you see your target?

Inspired by a scenario described Robin Sharma’s story of ‘The Monk who sold his Ferrari’, Tina talks about the importance of being able to clearly visualise our desired outcomes.

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The standard you set is the standard you get

What standard are you setting for yourself? What’s going to be good enough for you? What are you prepared to settle for? To put it in a better way, what are you preparing to aim for?

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Megatrends & Tourism Series #Week 10: Travel & Tourism

The tenth and final instalment of the Megatrends & Tourism Series considers how increased travel has implications for the tourism industry that will really challenge practitioners in the coming years. 

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Megatrends & Tourism Series #Week9: Health & Wellness

This ninth instalment of the Megatrends & Tourism Series considers how preoccupations with health and wellbeing are making ‘wellness’ an integral part of all tourism experiences.

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Megatrends & Tourism Series #Week 8: Virtual Reality

Tina looks at what a Virtual Reality future might mean for tourism businesses. She offers some ideas on getting started with VR and also queries the balance between economic opportunity and social benefit.

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Megatrends & Tourism Series #Week 7: Demographics & Population - AGE

This seventh instalment looks at age. Tina talks about how generational differences remain key influencers of visitor communication strategies, and she takes a particular look at Seniors, Generation Y and Gen Z.

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Megatrends & Tourism Series #Week 6: Nation Branding

Governments are applying branding techniques to build cohesive images of their nations, with a view to driving greater visitation and foreign exchange earnings. Tina reflects on the National Branding phenomenon.

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Megatrends & Tourism Series #Week 5: Food Culture

Our growing interest in food is actually a reflection of a range of aspirations and anxieties that will define our society in the future.  Tina suggests some ways for tourism operators can be responsive to the growing food culture trend

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Megatrends & Tourism Series #Week 4: Digitalisation

Tina talks about the Digitalisation Megatrend, about how our social lives have come to be structured around the internet, social media platforms and digital channels. Tina reflects on the implications for future business strategy.

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