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What creates spend in retail?

Sustainable businesses are profitable businesses and the first step to profit is to achieve spend.  Tina speaks about driving retail spend in tourism and shares some learnings from retail experts and the science of retail. 

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The Internal Fam Trip

To be a destination in a visitor’s mind, you must first be a destination in your own mind.  This blog looks at how an internal familiarisation trip can help create a destination mindset across the operators in a destination.

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Food Tourism – is it all about the story?

Uncovering the stories behind local ingredients, traditional dishes and the people behind it all – is this the fundamental first step in developing food tourism destinations?

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Destinations – what motivates engagement?

While stakeholder engagement within destinations is highly desirable, it is not without its challenges.  Tina looks at the factors that motivate engagement in the first instance.

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Can you see your target?

Inspired by a scenario described Robin Sharma’s story of ‘The Monk who sold his Ferrari’, Tina talks about the importance of being able to clearly visualise our desired outcomes.

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Food Tourism Networks - What is the point?

Tina talks through what the true purpose and objectives of food tourism networks might be, highlighting the need to differentiate the means from the end.

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Dreading the network meeting??

Meetings are an essential feature of tourism networks.  Tina gives some key pointers on how to ensure the meetings serve the network, rather than sabotage it.

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High Performance Tourism Networks – A chance for meaningful data

Tina explains her believe that High Performance Tourism Networks provide destinations with a chance to generate meaningful local data.

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Networks – A chance to contribute or a chance to benefit?

Tina talks about the Destination Mindset, a necessity if tourism networks are to be effective.  She touches on some of the inevitable ‘pitfalls of perspective’ that networks encounter on their journey.

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The standard you set is the standard you get

What standard are you setting for yourself? What’s going to be good enough for you? What are you prepared to settle for? To put it in a better way, what are you preparing to aim for?

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