It's certain that the world will be a very different place by the dawn of 2030, that the tourism industry will have transformed, that we will all be different people. So much is unpredictable and yet we still control and direct so much.
So, where might you and/or your business be in 10 years time? Could you write a detailed description of what it’s like when you get to the future you dream of? If you could, you would call that a Vision Statement - your point of arrival at a specific time in the future, described in rich sensory detail and written as if you are already there. It wouldn't be in any way ‘fluffy’ – it would be solid, tangible, detailed and in writing.
The Value of Clarity
In the midst of all else you have to do, what’s the value of spending time on this? Well, when you have clarity, true clarity, on where exactly you want to get to, you can figure out an effective roadmap to get you there. Getting yourself clear on a positive future and purpose for your tourism business allows you to make better decisions and to focus on the things that really matter to you. It allows you to avoid getting distracted by things that don’t - you will be surprised at how easily you can eliminate things that don’t serve you and move towards those things that do. A clear vision puts you back in the driving seat.
Get Clear on You
Here’s some ideas to get started. Firstly, find the answers to some questions about yourself:
Get Clear on Others
Secondly, once you’ve a good sense of yourself in this business, cast yourself forwards to that point of success in the future. Articulate the answers to the following questions about the business you dream of building:
Your Vision Statement
If your answers are rich in detail, you will be able to actually see and feel a positive future. When you refer back to your Vision Statement, you will be inspired and excited, motivated and energised. Since you wrote it, you know you have it in you to achieve it! While your day-to-day work may sometimes be mundane, your vision will never be!
Tuning into your vision allows you to practice tourism from the heart. Once you have clarity of vision, you can create life and business choices around that vision – you can make it happen!
For a step-by-step approach to creating your Vision Statement, check out my online program The 5-Step Clarity Course: