9 Questions to Create a Clear Vision for a New Decade

Nov 25, 2019

It's certain that the world will be a very different place by the dawn of 2030, that the tourism industry will have transformed, that we will all be different people. So much is unpredictable and yet we still control and direct so much.

So, where might you and/or your business be in 10 years time?  Could you write a detailed description of what it’s like when you get to the future you dream of?  If you could, you would call that a Vision Statement - your point of arrival at a specific time in the future, described in rich sensory detail and written as if you are already there.  It wouldn't be in any way ‘fluffy’ – it would be solid, tangible, detailed and in writing.

The Value of Clarity

In the midst of all else you have to do, what’s the value of spending time on this? Well, when you have clarity, true clarity, on where exactly you want to get to, you can figure out an effective roadmap to get you there.  Getting yourself clear on a positive future and purpose for your tourism business allows you to make better decisions and to focus on the things that really matter to you.  It allows you to avoid getting distracted by things that don’t - you will be surprised at how easily you can eliminate things that don’t serve you and move towards those things that do.  A clear vision puts you back in the driving seat. 


Get Clear on You

Here’s some ideas to get started.  Firstly, find the answers to some questions about yourself:

  1. What do you really want?  What is your dream for this business (no matter how far-fetched it may seem right now)?  How would things be different if your dream came true?
  2. What are your aspirations?  If there were no barriers at all, what would you dearly love to be, love to have or love to do?  Let it out and write it down, no matter how audacious it may seem!
  3. What inspires you? What provides the reason for the work you do?  Can you imagine doing this work for many years to come?
  4. What motivates you? This is about your specific goals.  What will energise you to work hard and remain focused?

Get Clear on Others

Secondly, once you’ve a good sense of yourself in this business, cast yourself forwards to that point of success in the future.  Articulate the answers to the following questions about the business you dream of building:

  1. What experiences and memories are your guests raving about? 
  2. What do those who work for and with your business say about it?
  3. How profitable is your business?  How are you sustaining your profit? 
  4. What relationship does your business have with residents and other businesses in the destination?
  5. How does your business connect with and give back to the wider destination and the natural or built assets of your place?

Your Vision Statement

If your answers are rich in detail, you will be able to actually see and feel a positive future.  When you refer back to your Vision Statement, you will be inspired and excited, motivated and energised.  Since you wrote it, you know you have it in you to achieve it!   While your day-to-day work may sometimes be mundane, your vision will never be! 

Tuning into your vision allows you to practice tourism from the heart.  Once you have clarity of vision, you can create life and business choices around that vision – you can make it happen!

For a step-by-step approach to creating your Vision Statement, check out my online program The 5-Step Clarity Course:





Subscribe To Our Blog

Yes, send The Tourism Space Weekly Blog directly to my inbox.