4 Tips to help you get ‘The Clone Effect’ in your business.

 

So you’ve decided you need a clone?  Or at least accepted it? This usually happens when your To Do List has become hopefully impossible – what you have on for the next week isn’t humanly possible in the next week.  And somehow you still have to make it possible.  You know things have to change.  So you decided you’re going to remove yourself as a bottleneck, get out of your own way and expand the business. 

So while you can’t actually have a clone, you have 4 basic options that could help you get The Clone Effect. 

  1. Cut back your activities.
  2. Cut back your clients/customers/visitors.
  3. Expand your team.
  4. Grow

Any of those sound ridiculous?  None of them actually are.  Looking at the four basic options above, let’s consider them one-by-one.

 

Activities:

Have you heard of The Pareto Principle, the so-called 80:20 rule?  At its most basic, it says that 80% of your activities yield only 20% of your results. This has come to be regarded as a Universal Principle of Life and has been demonstrated to be more or less true in most aspects of life.  In your business, if you’re wise, you’ll focus 80% of your time and effort on this 20% that produces the best results for your business.  Sounds straightforward enough but which activities are in that 20% category? Here’s how to identify them. 

  • Write down every activity you do and categorise each one as low value, medium value and high value in terms of how they contribute to your key business metrics.  
  • Starting with the low-value ones. Write down what you do to carry out the task.  Document it so that somebody outside the business could understand it.
  • Once you’ve documented it, you can systemise it.
  • Once you’ve systemised it, you know what’s involved for somebody else to do it and you can outsource it or automate it.     

There’s only ever so much you can do.  Entrepreneurship and business management is ultimately about systems.  To get The Clone Effect, you need to get organised.  This means you need to document processes so that you can systemise, automate, digitise or outsource where possible.

Customers & Visitors:

Using the Pareto Principle, most businesses find that 80% of their revenue comes from 20% of our customers. If you’re wise, you’ll focus 80% of your time on that 20% of high-yield customers..   Remove yourself from dealing with the customer types that contribute the least, and this will free you up to nurture the ones that contribute the most.  You can work at getting even better at meeting their needs.  You can work at raising their transaction frequency and you can work at raising their average spend.  You become the expert in servicing the needs of that high-yield segment and they become your “Raving Fans”. 

Build a team:

A great phrase to remember is “it takes team work to make the dream work.”  Your team is made up of course of the other people who work with you in your business.  On a wider definition, your team is made up of anyone who understands what you’re doing, why you’re doing it, and can help you with it.

 You need help because what you can do yourself will always be limited by time.  There are many options:

  1. Outsource tasks that do not need to be done by you, for example to a Virtual Assistant or a Bookkeeper or a freelance technical expert.
  2. Hire a clone of yourself – some who can do what you do as well as you do it.
  3. Hire somebody who’s not at all like you but with a complementary skillset to your skillset.

Build yourself:

Whether the owner or the manager of your tourism business, you are its leader. The business can only grow if you grow so invest in yourself to build your Personal Effectiveness and your Leadership Skills.  Invest in books and training that can help make you a better manager and a more effective leader.  Build up an advisory or support team such as a mentor, coach, good accountant or become part of a peer mastermind group that meets regularly to support and elevate each other.  Work on yourself as well as on your business.  You are guaranteed to see results.

 If you’re looking at ways to get that clone effect or to build your own personal effectiveness, please do send me a direct message on [email protected] to schedule a free 30 minute consultation.   I can help you get clear on the actions you need to take in order to gain more freedom and more profit in your business.

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